Where are you leading? How to make your mission and vision your most profitable investment! – PART 1
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Dear Leader*,
Are you satisfied with the expressiveness and impact of your mission and vision? Does it make you and your employees confident? Do you feel fit/robust for the future?
A fit/robust for the future mission and motivating vision can be the most valuable thing about your company. At the same time, it gives you the most powerful leadership tool. Anyone who has visions should see a doctor? Not at all! Amazon's vision is to become the world's most customer-centric company. If the vision were merely to become the market leader in online retail, Amazon would never have allowed competitors onto its platform. Amazon would not have the significance it has today. Tesla's mission is to accelerate the world's transition to sustainable transport and sustainable energy. It almost sounds boring. And yet this simple idea is the cause of one of the most radical upheavals of an entire industry in the last hundred years. Even the proud German automobile manufacturers are forced to copy Tesla.
Mission, vision, positioning
The answers to three questions form the cornerstones of your company.
Why will your company exist in the future?
The answer to this question is usually called the mission. You could also call it assignment or purpose if mission sounds too alienating. More recently, a distinction is also made for „purpose“, the „why“.
The designation is irrelevant. What matters is that your mission clearly determines what you and your company will live from in the future and what contribution your company makes to the well-being of your customers and ideally also of society.
How do you remain unique and competitive?
A credible and hard-to-copy positioning creates the uniqueness and distinctive standing with which you can win and retain customers more easily while achieving better prices. But which positioning is compatible with the trends and technologies of the future? Which special features of your offering and business model will still be valuable in a few years?
What do you want to achieve with your team?
Without a vision, without a picture of the future, you cannot truly lead. Without a vision, you have no template for the puzzle in day-to-day business. Without a vision, you do not see what is supposed to give you and your team energy and motivation here and now, and what makes it worth working for. Decide for yourself which future you want to shaping/forming/designing the future. Do not let yourself be driven by other visionaries.
Your mission, positioning, and vision must be fit/robust for the future. The current and coming dramatic upheavals and destruction of business models repeatedly call your future strategy into question.
Read here in 18 points why and how your mission and vision can become your most profitable investment.
I wish you a brilliant future!
Have a bright future!
*applies to readers of all genders