Books
Bright Future Business
How to future-proof your business: 8 proven strategies
What you need to do now to future-proof your business. The master plan for the future of your business from the leading expert on future management We live in a time when nothing is predictable anymore and no company or job is secure. Many companies, especially small and medium-sized enterprises, look to the future with great concern, because they are more at risk than ever of falling behind China, the USA, and disruptive startups. We diligently develop innovations and file patents, yet implementation and revenue happen elsewhere. There are millions of guides describing the path to entrepreneurial success. But what exactly is this success? What specifically characterizes a future-proof company? Surprisingly, consultants and authors remain silent on this. Pero Mićić, an expert in future markets and strategy and an entrepreneur for more than 35 years, shares his master plan for future security with you. Using numerous practical examples, he describes what makes a future-proof company. Create your “Bright Future Business.” Not someday in the distant future, but as quickly as possible. So that, first, you protect what you have achieved, and second, ensure that your company has a brilliant future ahead of it. This is how you attract the best employees, who will gladly and enthusiastically help build that brilliant future. Good customers will be very happy to buy from you, and at good prices. And investors will compete for the chance to invest in your company’s future. Whether you lead five, 250, or thousands of employees, whether you are a solo entrepreneur, owner, or managing director of an SME: in this book, you will learn what you need to do today to secure your company’s future. On the book’s website, Pero Mićić regularly provides additions to the master plan. 232 pages, GABAL Publishing 2022, ISBN 978-3967391091
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Bright Future Business (audiobook, free)
How to Future-Proof Your Business: 8 Proven Strategies
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Bright Future Business (English Version)
How to future-proof your company: 8 proven strategies
What to do today to be successful tomorrow What you as a business owner should do today to ensure (more) success tomorrow This is the masterplan for the future of your business – by a leading expert on future management Small and medium-sized enterprises are the backbone of the German economy: 99.5% of companies employ less than 250 employees. Yet for all its acclaim, the SME sector looks to the future with justified concern. The threat of being eaten up by competitionhas never looked so great. The good news is that the path to a bright future business is open to all, so long as they recognise the right levers to pull and are willing to act with courage. In his new book, Pero Mićić – an expert in future management, an entrepreneur and an experienced business consultant – lays out what this entails, with detailed recommendations for action based on the case studies of many real-life entrepreneurs. Whether you manage five employees or 250; whether you’re a solopreneur, a business owner or the managing director of an SME, this systematic yet practice-oriented guide reveals what you must know and do today in order to be (more) successful tomorrow. This roadmap to a successful business future is complemented by add-on digital content including videos and workshops.
How we ruin the future for ourselves every day
Out of the short-term trap
People act irrationally: Couch or exercise? Credit or savings plan? Luxury car or climate protection? Numerous studies show that we almost always choose the option that is most pleasant in the short term—even when we know that other alternatives would make more sense in the long run. This causes the greatest difficulties for every individual and for all of humanity. Using insights from psychology, behavioral economics, and neuroscience, futurist Dr. Pero Mićić explains clearly and memorably how we can overcome the short-term trap in our minds. 336 pages, Econ Verlag 2014, EUR 19.99, ISBN 978-343020-1605
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The Short-Term Trap
Why We Mess Up Our Future – and How to Fix It
People act irrationally: couch or exercise? Credit or savings plan? Luxury car or climate protection? Numerous studies show that we almost always choose the option that is most pleasant in the short term—even when we know that other alternatives would make more sense in the long run. This gets each individual and all of humanity into the greatest difficulties. Using insights from psychology, behavioral economics, and neuroscience, futures manager Dr. Pero Mićić explains clearly and memorably how we can overcome the short-term trap in our minds. 336 pages, Econ Verlag 2014, EUR 19.99, ISBN 978-343020-1605
The Five Future Glasses
This is how you become a thought leader
The reader gains a fundamental understanding of a methodologically grounded view into the future. Using the Eltville model of the five future lenses, it is possible to answer the questions that are important for every corporate strategy, such as: Which business areas should we enter, and which should we leave? What will our customers want in the future? Who will our future customers be? How will competition and the market develop? What options for action do we have? The book thus provides a solid foundation for a viable entrepreneurial strategy for the future, with which you can improve your competitive position by looking farther and more broadly than the competition. For the 3rd edition, the book was completely revised and updated in terms of content. 309 pages, new edition autumn 2013, GABAL Publishing, EUR 29.90
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The Five Futures Glasses
How to See and Understand More of the Future with the Eltville Model
The reader acquires a solid understanding of a methodical way to explore the future. Based on the Eltviller Model of the Five Future Lenses, the book answers the critical questions every business strategy must address: Which markets and business fields should we enter or exit? What will our customers want tomorrow? Who will our future customers be? How will competition and the market evolve? What are our strategic options? This book offers a strong foundation for developing a robust future-oriented corporate strategy — one that helps you strengthen your competitive position by seeing further and more broadly than your rivals. The 3rd edition has been thoroughly revised and fully updated. 309 pages · New edition: 2013 · GABAL Verlag · EUR 29.90
Five pairs of future glasses
A systematic way to gain insight into the future, helping you become a forward-looking leader in corporate strategy
读者将对系统化展望未来的方法获得扎实的理解。本书基于埃尔特维勒模型（Eltviller Modell）的五副未来眼镜（Five Future Lenses），帮助解答企业战略中必须面对的关键问题，例如： 我们应该进入哪些市场和业务领域，又应该退出哪些？ 我们的客户未来会想要什么？ 谁会成为我们未来的客户？ 竞争格局和市场将如何演变？ 我们有哪些战略行动选项？ 本书为制定稳健的面向未来的企业战略提供了坚实基础——帮助您比竞争对手看得更远、更广，从而增强自身的竞争地位。 第三版已进行全面修订和更新。