If your company did not yet exist today, why would it need to be founded? Why would you, as an entrepreneur, invest time, money and intellect in building and developing this very business?
If your company did not yet exist today, why would it need to be founded? Why would you, as an entrepreneur, invest time, money and intellect in building and developing this very business? The answer you find to that is your company’s reason for existence; it is your mission. If you cannot find a suitable answer to these questions , you should urgently think about how you will answer them in future.