Why and Purpose are the cornerstones of a good mission. But in a well-formulated mission, you have five elements.
Today, everyone tells you to find your Why, your Why. And others tell you to be sure to determine a Purpose. Then others come again with mission statements. Somehow it all sounds the same, doesn’t it? And do you really need something like this for your business? For your life? And when yes, which of them? Just one or all? Invest a few minutes with me now and you’ll have tidy thoughts and clarity on Mission, Why and Purpose once and for all.