Many say: That’s not the future at all! There’s already that. There is a thinking error behind this. Have you heard of the S-curve?
You’ve come to the right place if you want to future-proof your business and yourself professionally. Part of my job is to give presentations. At trade conferences, customer events and employee events. When I talk about new markets and new jobs, after the keynote someone always says: “Tell me about all the future markets you presented there, some of them aren’t future at all, they already exist.” There’s a thinking error behind that. You’ve probably heard of the S-curve …