The German automotive industry long underestimated the importance of electric mobility and the innovative strength coming out of China. Old strengths are losing relevance, while software is often underestimated. In the interview, Prof. Dr. Pero Mićić explains why emotional mindsets hinder change and why genuine joy in the future is crucial now.
The automotive industry has been experiencing its biggest transformation in more than 100 years, at the latest since 2017. Watch an interview now that representatives of Jönköping International Business School in Sweden conducted with me on this topic.