Dr. Pero Mićić
How should European companies shape or adapt their China strategy in view of China’s growing role in the global economy?
China is already a strong player in the global economy and will be even more so in the future. European companies are now looking to China with a great deal of respect and even fear. There are also many misunderstandings.
I spoke to a very experienced Asia and China expert from our expert network. Markus Schädlich is an industrial engineer, has lived in Japan for many years and advises many companies with CBI Partners on their strategy in and with China. His clients have either lost touch and now want to make it in China or India after all. Or they are facing major changes in China and want to respond with an intelligent strategy.
Video: The optimal China strategy
Which questions about the optimal China strategy are answered?
- Which companies would you not think would want to become active in China?
- Which companies are not affected by China at all and do not need to worry or have any ambitions?
- How does China’s economy influence the global economy? Why do entrepreneurs need to look at China and its future at all?
- That China wants to “take Taiwan home” is explicitly stated? You don’t have to read between the lines. What do you think about this risk?
- How stable do you see China politically and economically at present and in the future?
- Will China seal itself off if it gets into difficulties? Western car manufacturers are currently being forced out of the country, for example.
- How does China understand the BRICS? Is it an attempt to create an alternative to the global West?
- Will China become the strongest global competitor in all technologically determined future markets?
- Will China also dominate in service industries?
- What problems must Western companies expect if they decide to expand their involvement in China?
- Why did China allow Tesla to come to China without a Chinese partner?
- Do you find that people in the West still believe that the quality of hardware and software in China is inferior to that in the West?
- Is it true that Chinese customers have developed a new pride in their own products and are therefore no longer buying Western products, but their own?
- Where are the cultural clashes between Chinese and Western players?
- How fair are Chinese partners and employees? How much do fairness and ethics play a role? Or is it all about economic advantage?
- Why is it more difficult to enforce your own rights in China?
- What are the biggest differences in the behavior of end customers and business customers in China and in the West?
- What do Chinese customers still appreciate about Western suppliers? If it was quality in the past, what is it today?
- Will our companies predominantly lose out to the Chinese in the next 20 years or will we be doing as well in business as we are today?
- In our country, we think that if everyone can think and act freely, we will find more innovative solutions. Will China’s collectivist, monitored and controlled society become a disadvantage for them at some point? Or can they compensate for it?
- China has a rapidly ageing and now also a rapidly shrinking population. How is China dealing with this?
- China has declared that it wants to become the world market leader in humanoid robots. The robots should be able to, quote, “think, learn and innovate”. Does this have anything to do with China’s essentially irreversible obsolescence?
- What is the factor in Japan that they used to be considered the unstoppable champions and then fell into stagnation for decades? What do the Chinese have over the Japanese?
- Mr. Toyoda has now gone from CEO to Chairman of the Board. He says electrification of automobility will never go beyond 30%, although that has almost been achieved in China.
- Do you expect sales volumes for German car manufacturers in the future to be similar to those of today?
- What important message would you like to give European entrepreneurs at the end?
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