PURPOSE? WHY? MISSION?

Why and Purpose are the cornerstones of a good mission. But in a well-formulated mission, you have five elements.

Vision creates earnings & enterprise value

Ertrag Unternehmenswert

– Less comparability – more unique position and margin
– No stagnation – more potential utilization and turnover
– Lower costs – higher yield
– Fewer financial worries – maximum enterprise value

Vision creates clarity & effectiveness

Klarheit Wirksamkeit

– Less confusion – more clarity and orientation
– Fewer conflicts – more unity and alignment
– Less distraction – more focus and power
– Less effort and stress – higher leadership effectiveness