There are many hidden champions among companies in the German-speaking world. These are global market leaders that are known to relatively few people. I got to know d&b audiotechnik a few years ago when we were working together on their future strategy. And I was fascinated by this company from Backnang. At first I thought, okay, they make high-quality speakers in Germany. But what’s so special about loudspeakers? I was very wrong! d&b audiotechnik makes absolute audio high-tech almost like science fiction. In a concert hall and even in a stadium, you can ensure that every single member of the audience has exactly the same listening experience. Soundscapes is what you call it. d&b is an absolute bright future business. Passion is transferred from the stage to the audience in perfection.
That’s why I spoke to the CEO, Amnon Harman. I asked him how d&b achieved this leading market position. I used the eight characteristics of future-proof companies from my latest book as a structure for the interview. These eight qualities characterize companies that you would like to invest in, that you would like to own, that you would like to work for and that customers would like to buy from.
