China is already a strong player in the global economy and will be even more so in the future. European companies are now looking to China with a great deal of respect and even fear. There are also many misunderstandings.
I spoke to a very experienced Asia and China expert from our expert network. Markus Schädlich is an industrial engineer, has lived in Japan for many years and advises many companies with CBI Partners on their strategy in and with China. His clients have either lost touch and now want to make it in China or India after all. Or they are facing major changes in China and want to respond with an intelligent strategy.
