Your positioning serves to create, maintain and expand competitive advantages. The word positioning is used both in marketing and in the business model. Most consultants and strategists only ever talk about positioning in the marketing sense. However, business model positioning is no less important. In this video, Pero Mićić explains the two domains of positioning.
Creating competitive advantages: The two domains of positioning
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Prof. Dr. Pero Mićić guides you in 7 videos in 60 minutes to rethink the future of your company with the Eltville model. 15 concrete measures for your robust and innovative future strategy.
