Three questions constitute your company: What are we here for? How are we unique in this? What do we want to achieve? These are mission, positioning and vision. Time and time again, even the most professional and largest companies confuse these terms. Your future strategy will never be effective enough if the terms are not clear. The following two videos are from our strategy programs. We share them here with you as a member of Bright Future Leaders.
Mission, positioning, vision: definitions and differences
The first video gives you a clear understanding of the three terms mission, positioning and vision. Pero Mićić explains these three core elements of your future strategy using eight criteria. After this video, you will have absolute clarity as a team.
Overview of mission, positioning, vision with examples
Here we look at the mission, positioning and visionof
in the context of examples of well-known companies.
