How do people like me and my team, who are working intensively on the future and on strategies for the future, deal with the Russia-Ukraine war? How can there still be a bright future? Bright future my ass. We’ve been asked that a lot recently. I don’t want to presume to have the whole picture. Nobody has. But we can learn a few things about how to deal with the future.
Russia has no positive image of the future. Russia’s bright future lies only in the restoration of a supposedly glorious past. Which the Ukrainians remember differently…